Do you often wonder why it is that some coaches and other solo service providers seem to be well-known and sought after in their niche and while others, many others (you, perhaps?), still struggle to attract all the clients they'd like?
I can give you a simple (really!) solution
to that problem. It's
Once you implement this model into your
business you'll start to enjoy being considered an expert in your niche,
as you consistently get your name out there and provide quality products
and services. You'll also sell more of those products and services using
the Marketing & Product Funnel model, and you'll just have more
I see a lot of coaches and other solo service professionals offer a freebie at the top of their Funnel, and then their one-on-one service packages at the bottom, with nothing in between. I made this same mistake myself when I first started out. It's important to have offerings at each level of your Marketing & Product Funnel so people can continue to get to know, like and trust you, as well as get to know, like and trust your products and services.
By the way, when you offer your products and services at different price points, you are lowering the financial and emotional risk for your prospects by giving them the option to invest in you for free or for a much smaller amount than they would if they were to hire you one-on-one. You are essentially making it impossible for them not to buy from you by offering your products and/or services in different packages at different price points.
Implementing this system is easy. Get started by attract prospects into your funnel. Create a freebie offering (an ezine, mini ecourse, ebook, report, guide, checklist, etc.) and put a sign-up form 'above the fold' and prominently on your website. You'll want to add a link to your freebie offering in your email signature as well.
For example, one version of my current
email signatures says:
Don't give up on your dream of having a profitable business AND time for a great life. Learn the secrets to leveraging your time and talent by getting your FREE ecourse '5 Keys to Wild Abundance in Your Business.'
This is one highly effective way I attract
folks into my funnel.
© 2005 Alicia Forest and ClientAbundance.com
M Forest, MBA