Hi there,

It was a big day at swim lessons this week for Chloe. It was the first time she got to use the bubble, and even though she's still a little too light for it, she'll be getting used to the feel of it. This is major progress... :)

Well, the first class in my Search Engine Marketing Success Teleseminar Series was a definite success. We covered A LOT of material, and the participants had some really great questions - meaning that they were really "getting" how search engine marketing can make a big difference in their business-building efforts. And for what can be pretty dry material, we had a lot of fun on the call, too!

We also used this very cool screen-sharing technology (Glance) while on the call, so the participants could actually "see" what I was talking about while we went through the material, including exactly what to do to your website to increase you rankings in the search engines. Using Glance made things so much easier to explain and understand that I'm going to use it for as many of my teleseminars as possible!

This week's class in my Search Engine Marketing Teleclass Series is going to cover pay-per-click advertising (be sure the check under Alicia Recommends below for details). This issue's article will give you an idea of what PPC advertising is and why you should consider it for your own business.

Enjoy!

Cheers to your success,

Alicia M Forest, MBA
Multiple Streams Queen & Coach™ 

PS: If you didn't get a chance to get your updated copy of "5 Keys to Wild Abundance in Your Business," just visit this link for a handy PDF copy of it.

Why You Should Consider Pay-Per-Click Advertising for Your Business
by Alicia M. Forest, MBA
Multiple Streams Queen & Coach™

Would you like to bring targeted traffic to your website in as little as 15 minutes? Then you should learn about pay-per-click (PPC) advertising, especially if you are starting to optimize your website for the search engines.

There are four advantages to pay-per-click advertising.

1. You only pay for the advertising that works because you only pay for your ad when someone actually clicks on it to visit your website.

2. You can get your website in the search results within just a few minutes. With search engine optimization, it can take several weeks to get listed in the seach engines, but with PPC, you can literally jump to the front of the line.

3. You can be listed in prime advertising space by simply outbidding the other advertisers. There's a bit of science + art to this, but it's still a much more simple process than trying to figure out the secret formula to the organic (free) search engine rankings.

4. You can have a very small budget and still make pay-per-click advertising work for your business. In fact, my own ads are in the best positions on the first pages for several of my targeted keywords, and I've only spent about $50 to get there over the past 6 months.

And it's not hard to do what I've done!

Just open a free account with Google Adwords, follow the easy steps to setting up your own advertising campaign, decide on a handful of keywords you want to bid on (the words that people in your market are searching for online), put in a few dollars as a daily budget, choose the amount you're willing to pay-per-click, and then watch what happens.

Some people are skittish to do a PPC campaign because they are afraid that it will run away with their money. But you can eliminate that fear because you have total control over how much you spend. Once you reach whatever limit you've decided upon for the day, your ads are no longer shown until the next day, so you'll never spend any more money on your PPC than you decide. You can also pause or delete your campaign if you need to at anytime as well.

If you choose good keywords, write an effective ad, and track your results, PPC advertising can be an excellent way to drive targeted traffic to your website, which ultimately will lead to more sales for you, in the form of new clients and customers.

Just remember that PPCs should be just one part of your overall marketing strategy. In fact, a balance of search engine optimization as well as running a PPC campaign is usually the most effective strategy for bringing your website the most targeted traffic overall.

© 2006 Alicia M Forest and ClientAbundance.com

WANT TO REPRINT THIS ARTICLE? You may, as long as it remains intact and you include this complete blurb with it: Alicia M Forest, MBA, Multiple Streams Queen & Coach™, founder of www.ClientAbundance.com, and creator of "21 Easy & Essential Steps to Online Success System™, teaches coaches, consultants, online entrepreneurs, and self-employed professionals how to attract more clients, create profit-making products and services, make more sales, and ultimately live the life they desire and deserve. For FREE tips on how to create abundance in your business, visit http://www.ClientAbundance.com

Search Engine Marketing Success Teleseminar -
Class #2 - Pay-Per-Click Advertising
THIS Wednesday, April 26

If you're confused and overwhelmed by trying to make sense of the mess of information about search engine marketing (optimization, pay-per-click, keywords, etc.), and you're just looking for a simple way to drive traffic to your site and get more clients and customers, then this is the teleseminar series for you!

This week's class will focus on pay-per-click advertising and how you can use it cheaply and easily to bring more targeted traffic to your website more quickly than any other online marketing strategy proven and tested today.

You can get all the details about the teleseminar series at this web page:

http://www.clientabundance.com/search-engine-marketing-success.htm

PLEASE NOTE: There are only 12 spots total available, and the class is THIS Wednesday, so visit the above page right away so you don't miss out!

This step-by-step system is entirely focused on the nuts and bolts of building your business online - from scratch and on a shoestring. It includes 21 steps that each build upon the other to lead you steadily down the path to abundance in your business - abundance of clients, money, time, and freedom!

You'll receive tools, resources, worksheets and more to help you put the steps into action right away. You'll also have the opportunity to access additional support as you implement each of the steps - which means you are much more likely to succeed!

It's a complete system for getting you where you want to go with your business online, without the frustration, confusion, and overwhelm!

Visit http://www.clientabundance.com/21steps.htm to secure your copy today.