ATTENTION Moms-In-Business, Coaches, Consultants,Virtual Assistants,
Copywriters, Speakers, Authors,
and other Solo Professionals

"Would YOU Like My STEP-BY-STEP Plan
for Turning Your Coaching, Consulting,
or Solo Service Business into a Successful and Sustainable Online Profit-Producer,
While Gaining MORE Time and Freedom
in Your Life?”

I Understand Where You're At Right Now Because I Have BEEN THERE ~

and it wasn't so long ago...

Just 7 years ago I had a marketing/public relations/web development business that I started for one main reason, which just might sound familiar to you...


I wanted to be my own boss, have the option to make as much money as I wanted, and have control over my life. I'd had countless jobs, all of which I was very good and very successful at, but I really struggled with working for someone else. I hated having to ask permission to take time off, and inwardly I constantly battled with the prevailing mindset that the job was more important than anything else. But I figured I just had to earn my wings, and once I did that, I'd be a lot happier working for someone else.

Well, at the age of 29, I was head of the public relations and marketing department of a private university. I was one of only a handful of senior staff members who had decision-making powers and who counseled the President. I was also the spokesperson for the college, meaning I dealt with the media in good times and in bad. It was a heady position for someone so young.


I held that position for over two years, and I was as happy as I could have been in it. I very much enjoyed the collegiate environment, my boss was the best one I'd ever had, my salary was double my age which was a big marker of success at the time, I could work from home when I wanted, I had wonderful assistants, and I could take time off without too much hassle.


And still, I was miserable.


So, on January 2, 2001, I worked out a deal and left the university with both fear and excitement thudding in my heart. It was the best decision I've ever made and I've never looked back.


I launched my pr/marketing/web development business (I had also been in charge of the university's website so I learned A LOT about web stuff) with exactly one client. And I did all the traditional things that everyone tells you to do - I joined the local chamber of commerce and went to countless networking breakfasts. I sent direct mail trying to drum up business. I even cold-called for about a week to see what happened (ugh!).


And what happened? I struggled and struggled to get clients! I was trading my time for money and I was getting nowhere fast. At the time, I was in the middle of a divorce, and I was constantly worried about paying the rent on the condo I had moved into. There came a time when I thought I was going to have to close my business and go back to work for someone else.


But I was determined NOT to let that happen - ever.


So I joined a group coaching program (much like the 21 Steps Take Action Group) that was led by a very, successful business coach. And no, I couldn't afford it, but I also couldn't afford NOT to join.


And I immersed myself in learning from him and the other members of the group, as well as the successful coaches he introduced me to. I kept learning more about online marketing while putting aside the old rules of marketing a small business. Not that they don't work - but they were too hard for me to follow because I didn't have the luxury of time or patience to do so - my creditors were starting to call.


And you know what? Today, I no longer struggle - not to get clients, not to make money, not to enjoy my life. I have loads of people in my community and on my email lists, I work with just a few fabulous clients, and I even have a waiting list of people who want to join my private mentor program!


I don't worry about paying the rent, which is now a mortgage on my beautiful home. I don't worry about whether I can wait another week to buy groceries. My business now brings me more money than I ever made working for someone else - and there's nothing sweeter than that!


It's truly an incredible feeling, to know you're doing what you love to do, with the people you love to do it with, making the kind of income you love to make - and still have time to really enjoy your life!


And you know what else? It's also a ton of fun!!


Make no mistake - it took me about three years to figure it all out and then put it into a system that consistently brings me clients and cash. But it doesn't have to take you three years or more. In fact, with my system, you can go from $0 to consistent cash flow in a matter of months. How do I know that? Because I've done it and so have countless others.

So, how do I do this? Read on because...

"I will teach you how in 21 Steps!"

Over the last few years I've invested a lot of time and money into figuring out a system that works - because I had to if I didn't ever want to go back to working for someone else, and if I wanted to continue to work from home so I could raise my children.


The system I've developed, based not just on my learning, but my doing, has helped me:

• become known in my niche as an expert
• get tons of visitors to my website who are my ideal customers and clients
• convert those visitors to members of my online community via my list
• create and market information products that bring me passive income via my website
• help more people while making more money
• allow me to enjoy only needing to work with a handful of my Ideal Clients one-on-one

A constant frustration I've heard over and over from my Client Abundance community is that you don't know where to start, or what to do and in what order.

Well, now you do - with 21 Steps!

In fact, I'm giving you a complete step-by-step plan to online success.

It's all in my...

21 Easy & Essential Steps
to Online Success System™


I want to make a few things very clear here...

This is NOT an A to Z guide about online business. This IS the first steps you need to take to build a strong foundation for your successful and sustainable business online.

This system is NOT a general approach to all things online. It's specifically geared toward coaches, consultants, and other solo professionals.


This is NOT a get-rich-quick scheme, but it is a PROVEN system for building a potentially highly profitable business online.

I hope that all sounds good to you!

As an added bonus, I won't just leave you to implement the 21 Steps alone. You'll have the OPTION of joining the 21 Steps Take Action Group where I'll be personally leading you through each of the Steps via live teleseminars, e-coaching, a private website and more.


In the Take Action Group, I'll be answering questions and giving support in whatever way I can. Which means you'll actually do the steps with the support you receive.

And you know what that means? It means, you cannot NOT succeed this way!

I'll give you all the details soon about the 21 Steps Take Action Group - there's just too much to share it all here with you right now.

So, are you wondering why I am doing all this - especially for such a crazy low price?


It's simple really. I want you to succeed - I really do. And nothing would give me greater pleasure than being a part of your success. That's all. Oh, that and the fact that I am passionate about helping people who are passionate about working for themselves!

Be sure to see to what others have to say about 21 Steps. You'll see their testimonials in the pale yellow boxes throughout the rest of this page.

"... probably most gratifying to me was learning all the ways to grow my list. I implemented several and my list grew by 40% in six weeks." "The 21 Easy & Essential Steps to Online Success System appeared in my life at exactly the right time. Even though I had created a website and been publishing an ezine for nearly a year for my niche market, I really knew very little about building a business online. My poor list was growing so slowly it was painful. I knew I needed help, but wasn't sure where to turn. By serendipity I ended up on Alicia's mailing list, loved her integrity and clear writing style. I trusted this product and class were just what I wanted. I jumped in with enthusiasm and never missed a beat. My knowledge expanded and I grew so much with this program. For example, I fine-tuned my niche even more and surveyed my list to find out what their problems were. I created a free ecourse as another enticement to sign up for my ezine list. Lots more. But probably most gratifying to me was learning all the ways to grow my list. I implemented several and my list grew by 40% in six weeks. Joining the ten week group kept me on task and accountable. I highly recommend the 21 Steps system with or without the class. Susan Henderson Coaching/Consulting for Creative Multipreneurs www.creativemultipreneurs.com

"With 21 Steps, You'll Learn a CLEAR,
STEP-BY-STEP PLAN You Can Start Implementing Immediately to Begin Building Your Successful and Sustainable Business Online."

*** I'll teach you everything you need to know, and nothing you don't. Which means I won't overwhelm you with too much information, options, or decisions - which is probably why you're stuck in the first place! ***

Here's just a SAMPLING of what you'll learn with this system:

If you're stuck on figuring out who your perfect niche is, I'm going to help you discover it at the very beginning of the system. I give you 8 simple yet profound strategies that will help you define what segment of the population you were meant to serve. Then I'll show you exactly what to do to create what it is that they are ready and willing to buy from you!

I've said it before and I'll say it again. There are people out there who can only hear your message from you. For whatever reason, even if you think your "stuff" is no different from anyone else's, there is a segment of the population who can only "get it" from you - in the unique way only you can put it out there.

In 21 Steps, I'm giving you 8 ways to figure out who those people are, where to find them, and how you can best serve them.

I'll also show you:

• How answering one key question can unlock your business success.
• How to craft a compelling introduction that begs the question, "Tell me more!"
• How to identify your Ideal Client and Customer once and for all.
• How to use your past as a springboard for figuring out your future.
• How to revisit stifled or forgotten dreams to design your business around.
• Two quick and dirty ways to define your niche if you're ready to just jump in.
• The one critical question you need to ask your niche.
• How to find where your target market hangs out, quickly and easily.
• How to discover what your target market is chomping at the bit to buy.

Once you've discovered who it is you want to serve, you'll decide what it is that you want to become known for and create your unique marketing message around that. Suddenly, marketing becomes almost effortless.


In 21 Steps, I'll teach you:

• How to choose a business name that draws your Ideal Clients and Customers to you
• How to create a tagline that clearly tells your niche what you can do for them
• The single best place to have your marketing materials printed, inexpensively
• How branding is essential to becoming known in your niche
  
  

Stop trading time for money and build a community of your Ideal Clients and Customers to whom you can continually create and offer your products and services. It's easy, free and incredibly effective, and I'll show you how to do this via:

Your Ezine. My free ecourse and my weekly ezine are the most critical components of my entire business. They allow me to give my readers a taste of what it is I have to offer, as well as a way to connect with them on a level I would not be able to do otherwise. And the articles I write for my ezine help to position me as an expert, bringing me clients and business opportunities from around the world.

In 21 Steps, you'll learn:

• How to publish an ezine the "set it and forget it" way.
• How to easily gather content for your ezine if you hate to write.
• What to include in your ezine so people will pass it on.
• Which service providers are the best at delivering your ezine.
• How often you need to publish your ezine to continually bring you clients and customers
• Which software and systems I personally use and recommend.
• How to set up the delivery of your ezine, even if you're on vacation.
• What not to forget to include in any ezine you send out (for legal reasons).
• How to develop your relationship with your subscribers.

You can't make money with your business online if no one knows it exists, which can be especially frustrating if you've got a website that's set up to sell! That's why you need traffic - but not just any traffic. What you want is high quality, targeted traffic - your ideal client and customers. And once those people are visiting your website, you need a way to capture them and bring them into your community.

In 21 Steps, you'll learn 26 32 Strategies for generating targeted traffic and building your list. Here are just a few of them:

• How to get loads of new visitors to your site who are interested in what you have to offer.
• How to find out what keywords your target market is searching for.
• Simple strategies that will help boost your rankings in the search engines.
• How to get more targeted traffic to your site, using a pay-per-click (PPC) campaign.
• How to turn your articles into a lead-generating tool.
• How to use teleseminars, workshops, interviews, etc. to get tons of new visitors (and new subscribers) quickly.
• How to build Strategic Alliances to get even more targeted traffic to dramatically increase your list numbers.
• Several ways to get people to your website and build your list offline.
• The most effective (and low or no cost) ways to use paid or trade advertising.
• The single most important strategy you must use to capture your visitors.
• One simple tip to subtly and effortlessly point people to your sign-up page for your list.
• How to make it super-simple for your current list members to refer you to others.
• How to best utilize online networking groups to build your list without being pushy.
• Many more strategies for harnessing the power of the Internet to build your email list faster than ever.
   
  

Even if you already have a website, but especially if you don't, I'll show you how to create one or makeover the one you have so it actually attracts loads of high quality visitors, consistently, while increasing your cash flow at the same time.

Here's what else I'll teach you:

• How to build a super-simple but very effective one-page website so you can start building your email list of your Ideal Clients and Customers today.
• When you're ready, how to build a more in-depth site that will make you money by being a marketing tool and not just a pretty place to visit.
• What you absolutely need on your website, as well as what you don't.
• How to make it crystal clear to your visitors what you want them to do.
• How to accept payments for your products and services.
• How to capture your visitor's email addresses so you can follow up with them.
• The simple changes you can make at your website that will increase your email sign-ups dramatically.
• Discounts from a selection of web designers to help you!
  
  
  Oh, and if you join the 21 Steps Take Action Group, I'll personally take a look at your website and give you some feedback. (Gee, it just keeps getting better, doesn't it?)
  
  

As my business has evolved, I've gone from being a (more than) full-time consultant to being a "work-when-I-want" coach. That happened when I finally figured out how to stop trading time for money, and started creating passive revenue streams. My passive income comes from my knowledge and expertise that I've packaged into information products and programs.


In 21 Steps, you'll learn:

• How to stop selling your time and start selling your knowledge.
• How to create products from what you already know and package them into e-books, ecourses, audios, and other programs.
• How you can go from selling your first lower priced offerings to higher priced ones, in a way that increases your overall sales.
• How to create the one product that will encourage people to sign up for your list.
• My personal list of recommended resources for helping you every step of the way, if and when you need them.
• How to create exactly what your niche wants to buy (which may surprise you). 
• What systems and software to use to create your products, easily and inexpensively.

 

There are two skills that I consistently recommend that my clients learn how to do for themselves. One is to learn how to make simple changes to their website, and the other is how to write good sales copy for their products and services.


There are many good copywriting courses out there to help you learn this skill, but until you find the time to devote to taking one of them, I've included a step that covers the techniques you need to include to make your sales page actually sell.


In 21 Steps, you'll learn:

• A simple template to follow that will make certain you include the critical components of a successful sales letter.
  
• An easy formula for writing a compelling and engaging headline.
• How to gather genuine testimonials to help build your credibility and increase your sales.
• How to write enticing "reasons to buy" copy.
• How to make a case for your price so your prospects turn into customers.
• How to use scarcity to increase sales and word-of-mouth promotions.
• What NOT to do so you don't lose a sale.

Finally, I'll show you how this really is a system without end, with no limit on potential growth. If you build the solid foundation, which we do in 21 Steps, you simply keep working the system over and over, building momentum, profits and prosperity, and watch as it all snowballs into the business of your dreams!

In 21 Steps, I'll also share with you:

• The exact steps you need to take to discover your unique message, and to whom you are meant to give that message.
• How to eliminate your need to work with so many one-one-one clients, and start adding passive income streams to your bottom line instead.
• How to increase your fees to gracefully let go of your less-than-ideal clients.
• How you can use the Client Abundance Coaching Cafe to stay motivated and excited about what's to come for you.
  
  
  

In this brand-new section of 21 Steps, I give you over a dozen strategies for taking your business up a notch once you've got things rolling. I put these in a separate section so you won't get overwhelmed in the beginning, but they will be at your fingertips when you're ready for them.

In Advanced Strategies, I'll share with you:

• How to measure your results for faster, easier and even more success
• The basics of how to use podcasting to increase your market reach even further
• What you need to do with your ezine so that it makes you money
• Exactly how to easily get fantastic testimonials from your clients and customer
• The best way to find and hire help you when you're ready
• How to produce and profit from teleseminars - I even give you an income-producing script to follow
• My secret formula for increasing my sales before I launch a product or program - this one section alone is worth the price of 21 Steps!
• And MUCH MORE
  

Sounds Great, Alicia! What's My Investment Going to be to Learn the
21 Easy & Essential Steps
to Online Success?

Because I'm giving you everything you need to launch your business to success and sustainability online, a true step-by-step plan where, if you do the work, you'll have what you want, I'm sure you're thinking that I'm NOT giving this away!

But you would be wrong... :) I'm going to be very honest and open with now about why... (deep breath...)


When I told my mentor coaches and colleagues what I was planning on offering this brand-new edition of 21 Steps for, one of them responded, "Are you nuts!?!", which was the general consensus. They all said the same thing, "Triple your price, at least!"


But I have three very good reasons for NOT doing that - at least not yet:


1. I am sincerely grateful for your presence in the Client Abundance community. I feel very connected to you, even if I don't know you personally, because we have the same dream. And that's very powerful for me. Some of you may be able to afford a (much) higher price for this system. But some of you may not be able to. And I wanted to give you at least the opportunity to make it work for you by offering 21 Steps for an outrageous price for a limited time only.

2. I very much want you to come and be a part of my Client Abundance Coaching Cafe as an Exclusive Member. I want you to take advantage of what basically amounts to FREE coaching for another outrageous price at $37 a month. I want to help you implement the steps (I DON'T WANT IT TO SIT ON YOUR COMPUTER OR ON YOUR SHELF UNUSED!), and I want your help in making 21 Steps even better.

3. When I first launched 21 Steps, my #3 reason was that I wanted to spend as much of that summer at the lake with my husband and daughter as possible. I made it my mission to come up with the cash we need to make that happen because it was incredibly important to me to share this special place with Chloe. And it's one of the main reasons why I worked so hard to put 21 Steps together for you. So, purely selfish, but purely true, too.

And guess what? I did it! By working my own 21 Steps System, Chloe and I spent the past two ENTIRE summers at the lake (and James joined us for most of it as well), and we're already booked for the entire summer of 2008!


So, this is an opportunity for you. May I suggest that you don't consider what it costs, but what it's worth to you?


Remember, these are the exact steps and strategies that I use to make more money than I need to live the life I desire.

What is THAT type of knowledge worth to YOU?

Convinced yet? Click here to reserve your copy now!

But wait, there's more! (Sorry, no Ginso knives, though... :))

YOUR SPECIAL BONUS PACKAGE:

BONUS #1:

Your First TWO Months FREE in the Client Abundance Coaching Cafe as an Exclusive Member

BONUS #2: Your Own Copy of My 200+ Article Directories and Submission Sites Spreadsheet

In 21 Steps, we'll cover writing and submitting articles for your niche - a proven strategy for becoming known as an expert to your target market (I'm even giving you an easy to follow outline that will have your first article written in a jiffy).

So you don't have to waste hours searching for where you can submit your articles to, I've compiled a live link list of genuine and professional article directories and submission sites where thousands of publishers (both print and online) search for content. ($197 value)

 

BONUS #3: My Personal 6-Figure File of Recommended Resources

I've put together a list of resources and tools to get you started with building your business right away. You won't have to spend the hours and money I did figuring out who and what works best - I've done that for you.

This is my personal file of resources and tools I use, as well as some personal contacts I've made and have worked out special deals for just those who purchase 21 Steps. This list will not only save you time from having to figure it all out yourself (and if you need to make some money, you can't waste time), it will also save you loads of money by not wasting it on services that don't benefit you.

This list will save you hundreds of hours and thousands of dollars a year. It's priceless.

BONUS #4: How to Price Your Products and Services Workbook

Once you've got your fantastic products and service packages ready to roll, you'll need to know how to price them so you not only sell them consistently, but that you also make a profit.

So, I've created a short workbook for you to help you devise the big picture of your business all the way down to how much you'll charge for each of your offerings.

You can also play with it to calculate out how to make your offerings make you a certain amount of money - pretty cool, huh? ($67 value)

 

BONUS #5: How to Overcome Your Fears of Selling

A lot of solo professionals have issues and fears around selling their services. Tessa Stowe has graciously offered a complimentary copy of her ebook called “How to Overcome All Your Fears of Selling” that's based on a presentation she gave at the International Coach Federation conference. Since many of you expressed struggling in this area, I have no doubt that this ebook will be of immense value to you.

BONUS #6: Website Design Discounts

Seeing as designing a website, nevermind one that actually works for you, seems to be one of the most common places where my clients get stuck, I've fanagled some great discounts from a selection of great web designers for you. These designers know that incorporating marketing techniques is just as important as a nice-looking site. (Discounts vary by designer and your needs).

BONUS #7: Discount For Writing Services to Help Your Create Your Info Products

Linda Dessau of www.youtalk-iwrite.com is offering a special discount on her writing services just to those who purchase 21 Steps.

If you're looking to get into or expand some passive revenue streams, please consider Linda's "You Talk It, I'll Write It!" writing services. If writing isn't something you have time, energy or patience for, she can help turn your ideas into written information products. Consider the added revenue for you, added value for your clients and the added credibility and appeal of being able to share your wisdom in a wide variety of formats, such as learning guides for your recorded audio programs, e-books to supplement your coaching program, newsletter articles, instruction manuals, and e-courses or other autoresponder messages.



BONUS #8: Discount on Virtual Assistant Services

Expert Virtual Assistant Donna Toothaker has assisted countless small business owners and entrepreneurs with their marketing, business development, customer service and general administrative tasks. Donna's services are highly sought after, yet she has agreed to offer a gem of a discount to you - 20% off her retainer package rates. Yours - as a gift for purchasing this system.

If you're still undecided about making this investment in yourself and your business...

Consider What Else You Could
Spend $297 just $197 on that WOULDN'T
Make Your Business Successful:

* A nice dinner out for two with a bottle of wine or a couple of drinks each.

* A teleseminar that promises to teach you what you need to know, but simply can't in such a brief format.

* Another ebook on building a website that doesn't teach you how to set up it up so it brings you targeted traffic, shows you how to get your visitors to subscribe to your list, or makes sales.

* More business-building tools (ebooks, manuals, audio programs, courses, etc.) that will just sit on your computer or shelf for so long that after awhile you won't even remember they're there!

I know you're not still trying to decide at this point
(I think you would have already left by now if you were... :))

But just in case, here's my personal guarantee...

My Personal "No-Quibbles" Guarantee: Take A Full 12 Months to Test This System, at NO RISK. I'm 100% confident that if you employ all the techniques and resources I share with you, you'll build a successful and sustainable business of your own. If the information I share doesn’t produce the results you were looking for, just ask me for a prompt refund within 365 days of your purchase. No reason needed. No questions asked. No quibbles. That's my promise. Alicia M Forest, MBA Multiple Streams Queen & Coach™

Ok... good enough?

Are You Ready to Claim Your Copy of...

21 Easy & Essential Steps
to Online Success System™
2008 Edition

Of course you are... :)

I do hope you'll make the investment in yourself and your business by taking advantage of the 21 Easy & Essential Steps to Online Success System™. And I truly hope to see you in the 21 Steps Take Action Group or the Client Abundance Coaching Cafe (or both!) - where we're going to have a blast blasting off your business!

Cheers to your success, Alicia M Forest, MBA Multiple Streams Queen & Coach™

PS: This special price is good for a limited time only, so be sure to secure your copy of 21 Easy & Essential Steps to Online Success System™ now!

PPS: Don't forget that there's completely NO RISK for you. If you aren't happy with the system for any reason, you have my personal No-Quibble Guarantee. Just ask for a refund within one year, and I will honor your request, no questions asked.

PPPS: Remember I'm limiting the number of Exclusive Members to the Client Abundance Coaching Cafe. It's up to you to grab this bonus quickly. Reserve your spot now by ordering right away.

PPPPS: An extra reminder for you that your investment in 21 Steps is 100% tax deductible, as you will be using it to further your business. (Check with your accountant for details.) So, not only are you getting this system for a steal, you can also take it as a deduction on your taxes! What a deal!